The logo and brand identity for Conffeti, a creative custom products studio.
ClientConffetiSectorCreative studio · Personalised items
The challenge
Conffeti needed a cheerful, easy-to-recognise brand that worked on light and dark backgrounds as well as on the personalised products themselves.
The strategy
We started from the name: confetti leaps from the letters and becomes the brand sign. We defined the logo, lettering, five-colour palette and Poppins font, and applied the brand to a mug, bag, t-shirt and puzzle.
What we did
Branding
Design
The project in detail
Across multiple screens and formats.
The logo on a graphite background, white background and black background
Branding kit
The brand, piece by piece.
The logo versions, colours and typography we defined for Conffeti.
LogoOn black backgroundOn graphite backgroundLetteringBrand elements
