CASE IT UP was selling on a Shopify theme, with separate apps for stock and reviews. Every personalised product also had to reach production with everything needed: photo, framing and phone model.
We built a custom store connected to Shopify, which continues to handle the catalogue, cart and checkout. We added customisers for seven products, cart bundles and offers, a points club and a dedicated backoffice. We also manage the brand’s ad campaigns.
What we did- Web
- E-Commerce
- Customiser
- Backoffice
- Advertising
What was done
A store built to measure.
The storefront, customisation and internal management work seamlessly together, powered by Shopify.
Custom-built store
A dedicated store connected to Shopify, which continues to handle the catalogue, cart and checkout.
- Phone model selection across the store
- Bundles of two cases, or case and screen protector, with genuine discounts
- Cart offers confirmed before checkout
- Restock notifications when a model sells out
- Light and dark mode, sitemap and structured data
Customisers
Seven products with their own editor: phone case, mug, magnet, mouse mat, puzzle, tile and Christmas bauble.
- Original photo, preview and framing saved with the order
- Filters, text and multi-photo collages, depending on the product
- The photo always stays within the template
- Photos validated on submission and deleted after 180 days
Account and points club
The customer account uses Shopify identity, with orders and points in the same place.
- Bronze, Silver, Gold and Platinum tiers
- Points per purchase and per approved review
- Friend invites, with unique code
- Points and tiers sent to Omnisend
Fifteen areas to manage the store.
Choose an area to see what it does.
Dashboard
Orders and invoicing for the period, with comparison and export.
- Orders and invoicing by period
- Comparison with the previous period
- CSV and PDF export
Order Details
Everything production needs to see for each order.
- Variant and SKU
- Photos, framing and preview
- Totals and discounts
Inventory
The central stock of physical items, with available stock published to Shopify.
- Models
- Customised
- Accessories
- Reservations and usage per order
- Product association by SKU
- Audited history
Messages
Messages sent via the website contact form.
- Team inbox
Stock Alerts
Requests from customers wanting to know when a model is back in stock.
- Requests made on the product page
- Manual logging with phone number or email
- Flagging as customer contacted
Reviews
Customer reviews, moderated by the team and linked to club points.
- Moderation before publishing
- Photos in reviews
- Points per approved review
Customers
Who buys, who returns, and which club tier they are in.
- New and returning customers
- Club tiers
- Top customers
Conversion
What bundles, offers and codes are generating.
- Free gifts delivered
- Discount codes used
- Source, medium and campaign of each sale
Paid Ads
Meta campaigns, read-only, alongside real Shopify revenue.
- Cost per purchase and per click
- People reached
- Results by campaign
SEO and GEO
Google Search performance, with data from Search Console.
- Opportunities for improvement
- Searches
- Pages
Sales by Product
What sells, what doesn't sell, and how much each product is worth.
- Units, orders and value
- Comparison with the previous period
- Active products without sales
Reports
Exported reports, archived by area.
- CSV
- Each person only sees the areas they have access to
Announcement Bar
Messages in the top bar of the store, editable without a developer.
- Rotating text at the top of the website
Homepage Headings
Homepage section titles, editable without a developer.
- Titles for each section
Users and Permissions
Individual permissions, area by area, for each team member.
- One permission per backoffice area
- Log in with account verified by Shopify
Illustration of the 15 real menu areas. The names are from the system; no customer data is shown.
The project in detail
Across multiple screens and formats.
The result
What is now up and running.
Let's get started
Do you want something like this for your brand?
Tell us where you want to go. If you're ready to take your brand further, so are we.
- Tailored proposal for your business
- Response in less than 24 working hours
- No obligation
Prefer to talk now? WhatsApp +351 962 213 069