The space
Inside the studio.
Halo Beauty already had a space curated down to the finest detail. Their digital presence needed to reflect the exact same standard.
Halo Beauty's online presence relied on a subdomain borrowed from an external platform. Google rankings, history, and digital reputation were all decoupled from their brand, and Instagram required a regular presence.
We built a dedicated platform at halobeauty.pt, connecting three integrated systems: website, client area, and backoffice. Simultaneously, we took charge of their social media with an editorial calendar, Reels, and service photography.
What we did- Web
- Online bookings
- Backoffice
- Social Media
What was done
Three systems, interconnected.
Everything on its own domain. The website, domain, and data belong to Halo Beauty.
Website
A page for each service across the studio's seven categories: laser, waxing, threading, nails, feet, skin, eyebrows, and eyelashes.
- Full version in Portuguese and English, with dedicated URLs
- Installable on mobile as an app
- Local SEO, structured data, and open access to AI engines
- Legal pages, booking policy, and cookie management
Bookings and client portal
The client chooses the service, professional, date, and time, and tracks everything in their profile.
- Only genuinely available time slots are displayed
- Multiple laser or waxing areas in the same session, with duration, price, packages, and discounts calculated
- Service suggestions during booking
- Home, bookings, history, progress, documents, and profile
- Cancel online and add to calendar
- Laser progress, with recommended next session
Management backoffice
The studio's day-to-day operations in one place, with the right access for each person.
- Daily, weekly, and per-professional schedule
- Complete record for each client and laser technical record
- Payments, invoice requests, and reports
- Conversion funnel and client acquisition source
- Six branded emails: welcome, confirmation, reminder, cancellation, and two review requests
Thirteen areas to manage the studio.
Choose an area to see what it does.
Dashboard
The business overview, with comparisons between periods and reorderable blocks.
- Upcoming bookings
- Top services
- By professional
- Upcoming birthdays
Schedule
Daily, weekly, or per-professional view. The team creates, reschedules, and cancels bookings, blocks time slots, and can suspend online bookings.
- Daily
- Weekly
- By professional
- New booking
- Block time slot
Customers
The complete record for each client, with an invitation to the client portal sent by email.
- Contact details and address
- Visits, total spent, and average spend
- Booking history
- Laser technical sheet: area, phototype, energy, shots, and photos
- Sent communications
- How they heard about the studio
Birthdays
Clients celebrating birthdays, with a birthday message ready to send via WhatsApp.
- Call
- Send birthday wishes via WhatsApp
Client map
Where clients are located, on a map of Portugal and by location. Only management has access.
- Location of clients on a map of Portugal
- Client count by location
Services
Name, category, description, image, duration, price, and promotion. Every change appears immediately on the website.
- On the website
- Online booking
- Featured
- Dedicated professional
- Internal assignment
- Qualified professionals for each service
- Service suggestions during booking
- Image with adjustable framing
Payments
Record of payments made in the studio and invoice requests.
- Multibanco
- Cash
- MB WAY
- Credit card
- Bank transfer
Reports
Six period-based reports, exportable in PDF and Excel.
- BookingsPDFExcel
- Revenue by servicePDFExcel
- Revenue by professionalPDFExcel
- Cancellations and no-showsPDFExcel
- PaymentsPDFExcel
- Client listPDFExcel
Performance
What is working: conversion, client origin and demand.
- Conversion funnel
- How they found us
- Most requested services
- Highest-grossing services
- Booking channel
Professionals
Team, working hours and performance for each professional, and what appears on the website.
- Role and presentation
- Schedule and daily exceptions
- Revenue, services and average spend
- Visible or hidden on the website
Reviews
Clients leave a review after the service. Only approved reviews appear on the website, and the text can never be altered.
- Pending
- Approved
- Rejected
- Feature
- Email invitation after the service
- Review carousel on the website
Users
Each member of the team logs in with their own access and only sees what is relevant to them.
- Administration
- Management
- Reception
- Professional
- Marketing
Settings
Brand, company details, working hours and website content, without needing a developer.
- Top of the homepage, in Portuguese and English
- Reviews and years of experience
- Legal details in the footer
- Contact details, address and working hours
Illustration of the 13 real menu areas. The names are system labels; client data is not displayed.
The project in detail
Across multiple screens and formats.
The result
What is now up and running.
Let's get started
Do you want something like this for your brand?
Tell us where you want to go. If you're ready to take your brand further, so are we.
- Tailored proposal for your business
- Response in less than 24 working hours
- No obligation
Prefer to talk now? WhatsApp +351 962 213 069